NOVONOUS Release the "Future of Value Added Services (VAS) Market in India 2009-13" Report

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Bangalore, India, July 24, 2009

NOVONOUS announces the release of its new report titled “Future of Value Added Services (VAS) market in India, 2009-2013”.

Ambarish Verma, CEO of NOVONOUS says, “The mobile VAS market has grown by around 60% year on year and is estimated to touch INR 251 billion in year “2009-10”. This growth is proof of the resilience of this industry to global economic slowdown. “

Ambarish further says that, “This trend is expected to increase in future, as VAS services will become a major revenue source for telecom operators in India, who are facing challenges like decreasing Average Revenue Per User (ARPU) despite increase in consumer base.”

In India, SMS, Ringtone, Caller Ring Back Tone (CRBT) and Games constitute the bulk of the VAS. VAS delivery has been mainly based upon SMS, IVR, GPRS and WAP platforms.
Mobile value-added services (VAS) are the services that are offered, by differentiation from the normal services, and the ability for mobile operators to charge a premium price for the services rendered. Mobile VAS include non-voice advanced messaging services such as SMS, MMS and wireless data services based on wireless data bearer technologies such as WLAN, GPRS, WAP with VAS applications including mobile gaming.

This report forecasts VAS Market size over the period of 2009-13. This report also maps VAS under various categories. The report identifies the growth drivers, barriers for VAS market in India and has a comprehensive list of well known players in this segment.

For further enquiries and purchase of this report please contact This e-mail address is being protected from spambots. You need JavaScript enabled to view it