NOVONOUS Vas Tracker 2010

Description

Product ID- NOV1010001

Price- €1500 (Single User License), €4500 (Enterprise License)

Available Format: PDF

26 October 2010, Pages-376

NOVONOUS VAS TRACKER is a unique product specially designed by NOVONOUS and covers the Indian Value Added Services (VAS) Industry. The goal of this tracker is to profile major VAS companies in India using a set of parameters like company information, products and services, financial information, growth strategies, company contact information and contact details of key management people in the organization.

The NOVONOUS VAS tracker has covered 77 companies alongside a detailed SWOT analysis for each of the participating companies. The companies covered in the VAS TRACKER are the major organizations along the VAS value chain. The information provided in the VAS TRACKER has been collected through primary and secondary industry sources.

Although voice VAS continues to command a large revenue share, the contribution of VAS is on the rise as it remains the key differentiator for telecom operators, in the arena of falling ARPU’s. In India, VAS constitutes 9%-10% per cent of the operator's revenue, which contributes 20 per cent to global telecom revenues. The VAS ecosystem involves multiple players such as the content owner, aggregator, content/application developer, technology enabler and telecom operator. In India the operators retain a major chunk of the revenues amounting to about 60-80 per cent of VAS revenue and the remaining is shared between the aggregator, application developer, technology enabler and content owner.

According to NOVONOUS Insights the Indian VAS, will become close to a $5 billion industry in the next five years. So, the need to manage VAS offerings has become more critical than ever before and operators today are looking for a single partner to manage their entire VAS offerings and help their revenue grow. Managed VAS and advertising although in its nascent stage in India, has recently gained momentum. Telecom companies are already working on outsourcing models for IT and network infrastructure. Now with the plethora of value added services at their disposal, operators are turning toward an outsourcing model for VAS as well, in order to reduce costs.

According to the sector regulatory body TRAI (Telecom Regulatory Authority of India), there has been an increase of 8.76% in the total wireless subscriber base as of June 30^th 2010, over the previous quarter. The urban subscriber base of India as of June 30^th 2010 is 425.87 million (67.0%) and rural subscriber’s is 209.63 million (33.0%). Despite of the large pool of mobile phone users, NOVONOUS investigated that, the total number of internet subscribers has still not reached a substantial number. This proves that there is a large untapped pool of customers out there and internet on mobile can become the next wave of success on mobile especially with 3G bandwidth.

Immense opportunities exist in the rural India, with rising rural subscriptions reaching up to 209.63 million in June 2010 as per regulatory sources. The share of rural wireless subscription increased to 32.99% in total wireless subscription. This projects the untapped potential lying in the rural cities and villages of India.

NOVONOUS VAS TRACKER covers the various changes that are enabling private players to venture into the rural markets on their own. Some VAS players are striving to differentiate themselves, by providing superior quality services/products to negotiate a better revenue share with operators. Services like advertising on mobile and multimedia gaming can be alternate sources of revenues for VAS companies in India.

According to NOVONOUS INSIGHTS the next wave of SMS will offer users an enhanced messaging experience with customization options. User Generated content (UGC) and other Social Networking Communities (SNC) are becoming popular with the mobile internet, amongst the Indian youth. Slowly the cost of data services are falling & operators & VAS players are trying to enhance the user experience.

The 3G mobile spectrum auctions have been also concluded in May after a long delay and wait. Seven telecom companies are looking for maximum returns on their investments of INR 50,968.3 Crore for 20 year licenses in 22 service areas. 3G spectrum will account for considerable revenues for the telecom operators in the future, who are already facing a huge crunch with the decreasing ARPU revenues in India.

According to NOVONOUS INSIGHTS, VAS will become more and more important as higher bandwidth becomes available to customers through 3G. With 3G network, the demand for advanced VAS will pick up, which will lead to innovation in technology, devices and content. Mobile music will improve with better bandwidth that will enable full music download/upload, video streaming & video SMS.

To sum it all up in one nut shell “Product innovation, ease of use, higher awareness, flexible pricing for data offerings will increase VAS users base and improve user experience”. The industry will witness a much awaited hockey stick growth beyond 2010. NOVONOUS has followed a rigorous research methodology within a very short span of time, to bring out the various perspectives from the key management persons in the 77 VAS companies covered in the NOVONOUS VAS TRACKER.

Scope of the Report

1. The VAS TRACKER provides a detailed analysis and SWOT for seventy seven VAS companies profiled in the tracker.
2. The VAS TRACKER covers the business opportunities & risks in India's Value Added Services. Sector – though our latest trends, regulatory trends and major service offerings.
3. The VAS TRACKER analysis the VAS value chain for the companies profiled.
4. The VAS TRACKER identifies the key challenges and threats for the VAS industry and VAS companies in India.
5. The VAS TRACKER identifies alternative ways for telecom operators to increase their revenues from VAS offerings; a substitute for the falling ARPU’s in India.
6. The VAS TRACKER provides the key information, products/service offering of the VAS companies profiled.
7. The VAS TRACKER provides the contact details of the key people in the VAS companies covered.
8. The VAS TRACKER analysis the unique service offerings of the VAS players profiled.
9. The VAS TRACKER analysis the current growth rate of companies based on the findings from the key management of VAS companies.
10. The VAS TRACKER provides the forecasts for the VAS industry growth up to FY 2015
11. The VAS TRACKER analysis the effect of 3G on VAS industry
12. The VAS TRACKER analysis the effect of 3G on revenue sharing between telecom operator and VAS companies
13. The VAS TRACKER addresses the key challenges and hurdles faced by the telecom operator
14. The VAS TRACKER provides the assessment of applications & services of the M VAS Industry
15. The VAS TRACKER analysis the proven effect of 3G on international M VAS revenues

NOVONOUS VAS TRACKER Users

The NOVONOUS VAS TRACKER is designed to help

1. VAS companies in peer group analysis, on various performance parameters with similar companies in Indian VAS Industry.
2. VAS companies looking at expanding their service offering/customer base in inorganic way. These companies can use NOVONOUS VAS TRACKER to identify the strategically fit companies for acquisition.
3. Investors/Venture Capitalists to identify right investment opportunities.
4. Telecom Operators in identifying right VAS vendors.
5. Telecom Operators to identify key growth areas in VAS services which will help them to increase their revenues
6. Telecom operators and VAS companies planning to enter Indian VAS market.
7. Media & Entertainment companies in identifying the content aggregators for their media content.
8. Facilitate decision-making based on strong historic and forecast data.
9. Develop strategies based on the latest trends in the Indian VAS Industry.
10. Gain insights into the strategic details of the companies profiled in the NOVONOUS VAS TRACKER.
11. VAS and Telecom companies looking for acquisition of content developer, content aggregator and technology enablers to expand their operations and move up the VAS value chain.
12. Government organizations to formulate strategies related to this sector.

 

Table of Contents

1. Introduction
1.1 Scope of the Report
1.2 NOVONOUS VAS TRACKER Users
2. 160 By 2/ SMS Country Pvt Limited
2.1 Key Information
2.2 SWOT Analysis
2.3 Key Customers & Partners
2.4 Contact Information
2.5 Key Person Details
2.6 Recent News
3. 6d Technologies Private Limited
3.1 Key Information
3.2 SWOT Analysis
3.3 Key Customers & Partners
3.4 Contact Information
3.5 Key Person Details
3.6 Recent News
4. ACL Wireless Private Limited
4.1 Key Information
4.2 SWOT Analysis
4.3 Key Customers & Partners
4.4 Contact Information
4.5 Key Person Details
4.6 Recent News
5. 2ergo Group Plc
5.1 Key Information
5.2 SWOT Analysis
5.3 Key Customers & Partners
5.4 Contact Information
5.5 Key Person Details
5.6 Recent News
6. Adrevenue India Private Limited
6.1 Key Information
6.2 SWOT Analysis
6.3 Key Customers & Partners
6.4 Contact Information
6.5 Key Person Details
7. Air2Web Private Limited
7.1 Key Information
7.2 SWOT Analysis
7.3 Key Customers & Partners
7.4 Contact Information
7.5 Key Person Details
7.6 Recent News
8. Altruist Technologies Private Limited
8.1 Key Information
8.2 SWOT Analysis
8.3 Key Customers & Partners
8.4 Contact Information
8.5 Key Person Details
8.6 Recent News
9. astroYogi.com
9.1 Key Information
9.2 SWOT Analysis
9.3 Key Customers & Partners
9.4 Contact Information
9.5 Key Person Details
9.6 Recent News
10. Astute Systems Pvt Limited
10.1 Key Information
10.2 SWOT Analysis
10.3 Key Customers & Partners
10.4 Contact Information
10.5 Key Person Details
10.6 Recent News
11. ATOM Technologies Pvt Limited
11.1 Key Information
11.2 SWOT Analysis
11.3 Key Customers & Partners
11.4 Contact Information
11.5 Key Person Details
11.6 Recent News
12. Bay Talkitec Pvt Limited
12.1 Key Information
12.2 SWOT Analysis
12.3 Key Customers & Partners
12.4 Contact Information
12.5 Key Person Details
12.6 Recent News
13. bSmart Pvt Limited
13.1 Key Information
13.2 SWOT Analysis
13.3 Key Customers & Partners
13.4 Contact Information
13.5 Key Person Details
14. Buongiorno Digital Innovation India Private Limited
14.1 Key Information
14.2 SWOT Analysis
14.3 Key Customers & Partners
14.4 Contact Information
14.5 Key Person Details
14.6 Recent News
15. CanvasM Technologies Limited
15.1 Key Information
15.2 SWOT Analysis
15.3 Key Customers & Partners
15.4 Contact Information
15.5 Key Person Details
15.6 Recent News
16. Spice Digital
16.1 Key Information
16.2 SWOT Analysis
16.3 Key Customers & Partners
16.4 Contact Information
16.5 Key Person Details
16.6 Recent News
17. Valuefirst Technologies Limited
17.1 Key Information
17.2 SWOT Analysis
17.3 Key Customers & Partners
17.4 Contact Information
17.5 Key Person Details
17.6 Recent News
18. Comviva Technologies Pvt Limited
18.1 Key Information
18.2 SWOT Analysis
18.3 Key Customers & Partners
18.4 Contact Information
18.5 Key Person Details
18.6 Recent News
19. Cellnext Solutions Pvt Limited
19.1 Key Information
19.2 SWOT Analysis
19.3 Key Customers & Partners
19.4 Contact Information
19.5 Key Person Details
19.6 Recent News
20. Evolve Solutions
20.1 Key Information
20.2 SWOT Analysis
20.3 Key Customers & Partners
20.4 Contact Information
20.5 Key Person Details
20.6 Recent News
21. Frozen Digit Technologies Pvt Limited
21.1 Key Information
21.2 SWOT Analysis
21.3 Key Customers & Partners
21.4 Contact Information
21.5 Key Person Details
21.6 Recent News
22. Geodesic Limited
22.1 Key Information
22.2 SWOT Analysis
22.3 Key Customers & Partners
22.4 Contact Information
22.5 Key Person Details
22.6 Recent News
23. Hexolabs Media & Technology Pvt. Limited
23.1 Key Information
23.2 SWOT Analysis
23.3 Key Customers & Partners
23.4 Contact Information
23.5 Key Person Details
23.6 Recent News
24. Hungama Mobile
24.1 Key Information
24.2 SWOT Analysis
24.3 Key Customers & Partners
24.4 Contact Information
24.5 Key Person Details
24.6 Recent News
25. IMIMobile Pvt Limited
25.1 Key Information
25.2 SWOT Analysis
25.3 Key Customers & Partners
25.4 Contact Information
25.5 Key Person Details
25.6 Recent News
26. Impetus Infotech (India) Pvt. Ltd.
26.1 Key Information
26.2 SWOT Analysis
26.3 Key Customers & Partners
26.4 Contact Information
26.5 Key Person Details
26.6 Recent News
27. Indiagames Limited
27.1 Key Information
27.2 SWOT Analysis
27.3 Key Customers & Partners
27.4 Contact Information
27.5 Key Person Details
27.6 Recent News
27.7 Facts About Mobile Gaming in India
28. I Media Corp. Limited
28.1 Key Information
28.2 SWOT Analysis
28.3 Key Customers & Partners
28.4 Contact Information
28.5 Key Person Details
28.6 Recent News
29. July Systems Inc
29.1 Key Information
29.2 SWOT Analysis
29.3 Key Customers & Partners
29.4 Contact Information
29.5 Key Person Details
29.6 Recent News
30. Jump Games Pvt Limited
30.1 Key Information
30.2 SWOT Analysis
30.3 Key Customers & Partners
30.4 Contact Information
30.5 Key Person Details
30.6 Recent News
31. Kirusa Inc
31.1 Key Information
31.2 SWOT Analysis
31.3 Key Customers & Partners
31.4 Contact Information
31.5 Key Person Details
31.6 Recent News
32. LiveMobile Communications Pvt Limited
32.1 Key Information
32.2 SWOT Analysis
32.3 Key Customers & Partners
32.4 Contact Information
32.5 Key Person Details
32.6 Recent News
33. MapmyIndia – CE India Systems Pvt Limited
33.1 Key Information
33.2 SWOT Analysis
33.3 Key Customers & Partners
33.4 Contact Information
33.5 Key Person Details
33.6 Recent News
34. Mauj - People Infocom Pvt. Limited
34.1 Key Information
34.2 SWOT Analysis
34.3 Key Customers & Partners
34.4 Contact Information
34.5 Key Person Details
34.6 Recent News
35. mChek India Payment Systems Pvt. Limited
35.1 Key Information
35.2 SWOT Analysis
35.3 Key Customers & Partners
35.4 Contact Information
35.5 Key Person Details
35.6 Recent News
36. Mediasoft Solutions Private Limited
36.1 Key Information
36.2 SWOT Analysis
36.3 Key Customers & Partners
36.4 Contact Information
36.5 Key Person Details
36.6 Recent News
37. Gingersoft Media Private Limited
37.1 Key Information
37.2 SWOT Analysis
37.3 Key Customers & Partners
37.4 Contact Information
37.5 Key Person Details
37.6 Recent News
38. InMobi Private Limited
38.1 Key Information
38.2 SWOT Analysis
38.3 Key Customers & Partners
38.4 Contact Information
38.5 Key Person Details
38.6 Recent News
39. Mobee Mobile Service Pvt. Limited
39.1 Key Information
39.2 SWOT Analysis
39.3 Key Customers & Partners
39.4 Contact Information
39.5 Key Person Details
39.6 Recent News
40. Mobifusion Inc
40.1 Key Information
40.2 SWOT Analysis
40.3 Key Customers & Partners
40.4 Contact Information
40.5 Key Person Details
40.6 Recent News
41. Mobile2Win Pvt. Limited
41.1 Key Information
41.2 SWOT Analysis
41.3 Key Customers & Partners
41.4 Contact Information
41.5 Key Person Details
41.6 Recent News
42. Mobiquest Pvt Limited
42.1 Key Information
42.2 SWOT Analysis
42.3 Key Customers & Partners
42.4 Contact Information
42.5 Key Person Details
42.6 Recent News
43. MosPay InfoTech (India) Pvt.Limited
43.1 Key Information
43.2 SWOT Analysis
43.3 Key Customers & Partners
43.4 Contact Information
43.5 Key Person Details
43.6 Recent News
44. Motvik Technologies Private Limited
44.1 Key Information
44.2 SWOT Analysis
44.3 Contact Information
44.4 Key Person Details
44.5 Recent News
45. Moveo Systems Pvt. Limited
45.1 Key Information
45.2 SWOT Analysis
45.3 Key Customers & Partners
45.4 Contact Information
45.5 Key Person Details
45.6 Recent News
46. MPOWER Global Access India Pvt Ltd.
46.1 Key Information
46.2 SWOT Analysis
46.3 Key Customers & Partners
46.4 Contact Information
46.5 Key Person Details
47. MyZus Infotech Pvt. Limited
47.1 Key Information
47.2 SWOT Analysis
47.3 Key Customers & Partners
47.4 Contact Information
47.5 Key Person Details
47.6 Recent News
48. Nazara Technologies Pvt. Limited
48.1 Key Information
48.2 SWOT Analysis
48.3 Key Customers & Partners
48.4 Contact Information
48.5 Key Person Details
48.6 Recent News
49. Net4Nuts Limited
49.1 Key Information
49.2 SWOT Analysis
49.3 Key Customers & Partners
49.4 Contact Information
49.5 Key Person Details
49.6 Recent News
50. Netxcell Limited
50.1 Key Information
50.2 SWOT Analysis
50.3 Key Customers & Partners
50.4 Contact Information
50.5 Key Person Details
50.6 Recent News
51. Obopay Mobile Technology India Pvt Limited
51.1 Key Information
51.2 SWOT Analysis
51.3 Key Customers & Partners
51.4 Contact Information
51.5 Key Person Details
51.6 Recent News
52. One97 Communications
52.1 Key Information
52.2 SWOT Analysis
52.3 Key Customers & Partners
52.4 Contact Information
52.5 Key Person Details
52.6 Recent News
53. OnMobile Global Limited
53.1 Key Information
53.2 Revenue from 2004-2010
53.3 Comparison of revenues from India & Abroad
53.4 OnMobile Dash Board
53.5 SWOT Analysis
53.6 Key Customers & Partners
53.7 Contact Information
53.8 Key Person Details
53.9 Recent News
54. ORG Informatics Limited
54.1 Key Information
54.2 SWOT Analysis
54.3 Key Customers & Partners
54.4 Contact Information
54.5 Key Person Details
54.6 Recent News
55. Planet41 Mobi-Venture Limited
55.1 Key Information
55.2 SWOT Analysis
55.3 Key Customers & Partners
55.4 Contact Information
55.5 Key Person Details
55.6 Recent News
56. Pocket Portal Technologies
56.1 Key Information
56.2 SWOT Analysis
56.3 Key Customers & Partners
56.4 Contact Information
56.5 Key Person Details
56.6 Recent News
57. Rajshri Media (P) Limited
57.1 Key Information
57.2 SWOT Analysis
57.3 Key Customers & Partners
57.4 Contact Information
57.5 Key Person Details
57.6 Recent News
58. ReQall
58.1 Key Information
58.2 SWOT Analysis
58.3 Key Customers & Partners
58.4 Contact Information
58.5 Key Person Details
58.6 Recent News
59. Roamware (India) Pvt. Limited
59.1 Key Information
59.2 SWOT Analysis
59.3 Key Customers & Partners
59.4 Contact Information
59.5 Key Person Details
59.6 Recent News
60. Saregama India Limited
60.1 Key Information
60.2 SWOT Analysis
60.3 Key Customers & Partners
60.4 Contact Information
60.5 Key Person Details
60.6 Recent News
61. Sarayu Telecom Private Limited
61.1 Key Information
61.2 SWOT Analysis
61.3 Key Customers & Partners
61.4 Contact Information
61.5 Key Person Details
62. Sasken Communication Technologies Limited
62.1 Key Information
62.2 Revenue from 2004-2010
62.3 Comparison of Revenues from India & Abroad
62.4 SWOT Analysis
62.5 Key Customers & Partners
62.6 Contact Information
62.7 Key Person Details
62.8 Recent News
63. SiRF Technology (India) Pvt.Limited
63.1 Key Information
63.2 SWOT Analysis
63.3 Contact Information
63.4 Key Person Details
63.5 Recent News
64. AK Speak Wireless Pvt Limited
64.1 Key Information
64.2 SWOT Analysis
64.3 Key Customers & Partners
64.4 Contact Information
64.5 Key Person Details
64.6 Recent News
65. Sybase Software (India) Pvt Limited
65.1 Key Information
65.2 SWOT Analysis
65.3 Contact Information
65.4 Key Person Details
65.5 Recent News
66. Tanla Solutions Limited
66.1 Key Information
66.2 Revenue from 2005-2011
66.3 Comparison of Revenues from India & Abroad
66.4 SWOT Analysis
66.5 Key Customers & Partners
66.6 Contact Information
66.7 Key Person Details
66.8 Recent News
67. TeleDNA Communications Pvt. Limited
67.1 Key Information
67.2 SWOT Analysis
67.3 Key Customers & Partners
67.4 Contact Information
67.5 Key Person Details
67.6 Recent News
68. Telenity Incorpoarted
68.1 Key Information
68.2 SWOT Analysis
68.3 Key Customers & Partners
68.4 Contact Information
68.5 Key Person Details
68.6 Recent News
69. Telesoft Technologies Limited
69.1 Key Information
69.2 SWOT Analysis
69.3 Key Customers & Partners
69.4 Contact Information
69.5 Key Person Details
69.6 Recent News
70. TELiBrahma Convergent Communications Pvt. Limited
70.1 Key Information
70.2 SWOT Analysis
70.3 Key Customers & Partners
70.4 Contact Information
70.5 Key Person Details
70.6 Recent News
71. TESoftware Services Pvt. Limited (TES)
71.1 Key Information
71.2 SWOT Analysis
71.3 Contact Information
71.4 Key Person Details
71.5 Recent News
72. Verity Technologies Private Limited
72.1 Key Information
72.2 SWOT Analysis
72.3 Key Customers & Partners
72.4 Contact Information
72.5 Key Person Details
72.6 Recent News
73. VoiceGate Technologies India Pvt. Limited
73.1 Key Information
73.2 SWOT Analysis
73.3 Key Customers & Partners
73.4 Contact Information
73.5 Key Person Details
73.6 Recent News
74. Webaroo Technology (India) Pvt. Limited
74.1 Key Information
74.2 SWOT Analysis
74.3 Key Customers & Partners
74.4 Contact Information
74.5 Key Person Details
74.6 Recent News
75. Webdunia.com (India) Pvt. Limited
75.1 Key Information
75.2 SWOT Analysis
75.3 Key Customers & Partners
75.4 Contact Information
75.5 Key Person Details
75.6 Recent News
76. Nano WiCoRe Labs Pvt. Limited
76.1 Key Information
76.2 SWOT Analysis
76.3 Key Customers & Partners
76.4 Contact Information
76.5 Key Person Details
77. WiFi Networks (P) Limited
77.1 Key Information
77.2 SWOT Analysis
77.3 Key Customers & Partners
77.4 Contact Information
77.5 Key Person Details
77.6 Recent News
78. Worldwide Records
78.1 Key Information
78.2 SWOT Analysis
78.3 Key Customers & Partners
78.4 Contact Information
78.5 Key Person Details
78.6 Recent News
79. Analysis & Results
79.1 Categorization of Mobile VAS Services
79.2 VAS Industry Linkage & Revenue Distribution
79.3 Entities in VAS Value Chain
79.4 Mapping of Mobile VAS Services
79.5 Mobile VAS Delivery Platforms
79.6 Unique Service Offerings of Respondent Companies
79.7 Number of Employees in Respondent Companies
79.8 Current Growth Rate of Respondent Companies
79.9 Responses for Projected Growth rate of VAS in the next 3-4 years
79.10 Responses for Key Growth areas for VAS Industry
79.11 Responses for Effect of 3G on VAS Industry
79.12 Responses for Effect of Mobile Number Portability (MPN) on VAS Industry
79.13 Estimated Market Size of M VAS in India
79.14 Responses for Key Challenges faced by VAS Industry
80. VAS TRACKER Outlook for India
80.1 Problems faced by VAS Industry
80.2 The Operator Advantage
81. Key Challenges & Hurdles faced by Telecom Industry
81.1 Challenges for Telecom Operators
81.2 Device Based Challenges
82. Addressing Challenges & Hurdles of M VAS Industry
82.1 Need for VAS Association
82.2 Future VAS Trends & Growth Drivers
83. Assessment of Applications & Services of the M VAS Industry
84. Additional India Advantage in VAS
85. Research Methodology
Disclaimer

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