NOVONOUS VAS TRACKER 2010

NOVONOUS VAS TRACKER is a unique product specially designed by NOVONOUS and covers the Indian Value Added Services (VAS) Industry. The goal of this tracker is to profile major VAS companies in India using a set of parameters like company information, products and services, financial information, growth strategies, company contact information and contact details of key management people in the organization. The NOVONOUS VAS tracker has covered 77 companies alongside a detailed SWOT analysis for each of the participating companies. The companies covered in the VAS TRACKER are the major organizations along the VAS value chain. The information provided in the VAS TRACKER has been collected through primary and secondary industry sources.

Although voice VAS continues to command a large revenue share, the contribution of VAS is on the rise as it remains the key differentiator for telecom operators, in the arena of falling ARPU’s. In India, VAS constitutes 9%-10% per cent of the operator's revenue, which contributes 20 per cent to global telecom revenues. The VAS ecosystem involves multiple players such as the content owner, aggregator, content/application developer, technology enabler and telecom operator. In India the operators retain a major chunk of the revenues amounting to about 60-80 per cent of VAS revenue and the remaining is shared between the aggregator, application developer, technology enabler and content owner.

According to NOVONOUS Insights the Indian VAS, will become close to a $5 billion industry in the next five years. So, the need to manage VAS offerings has become more critical than ever before and operators today are looking for a single partner to manage their entire VAS offerings and help their revenue grow. Managed VAS and advertising although in its nascent stage in India, has recently gained momentum. Telecom companies are already working on outsourcing models for IT and network infrastructure. Now with the plethora of value added services at their disposal, operators are turning toward an outsourcing model for VAS as well, in order to reduce costs.

According to the sector regulatory body TRAI (Telecom Regulatory Authority of India), there has been an increase of 8.76% in the total wireless subscriber base as of June 30^th 2010, over the previous quarter. The urban subscriber base of India as of June 30^th 2010 is 425.87 million (67.0%) and rural subscriber’s is 209.63 million (33.0%). Despite of the large pool of mobile phone users, NOVONOUS investigated that, the total number of internet subscribers has still not reached a substantial number. This proves that there is a large untapped pool of customers out there and internet on mobile can become the next wave of success on mobile especially with 3G bandwidth.

Immense opportunities exist in the rural India, with rising rural subscriptions reaching up to 209.63 million in June 2010 as per regulatory sources. The share of rural wireless subscription increased to 32.99% in total wireless subscription. This projects the untapped potential lying in the rural cities and villages of India.

NOVONOUS VAS TRACKER covers the various changes that are enabling private players to venture into the rural markets on their own. Some VAS players are striving to differentiate themselves, by providing superior quality services/products to negotiate a better revenue share with operators. Services like advertising on mobile and multimedia gaming can be alternate sources of revenues for VAS companies in India.

According to NOVONOUS INSIGHTS the next wave of SMS will offer users an enhanced messaging experience with customization options. User Generated content (UGC) and other Social Networking Communities (SNC) are becoming popular with the mobile internet, amongst the Indian youth. Slowly the cost of data services are falling & operators & VAS players are trying to enhance the user experience.

The 3G mobile spectrum auctions have been also concluded in May after a long delay and wait. Seven telecom companies are looking for maximum returns on their investments of INR 50,968.3 Crore for 20 year licenses in 22 service areas. 3G spectrum will account for considerable revenues for the telecom operators in the future, who are already facing a huge crunch with the decreasing ARPU revenues in India.

According to NOVONOUS INSIGHTS, VAS will become more and more important as higher bandwidth becomes available to customers through 3G. With 3G network, the demand for advanced VAS will pick up, which will lead to innovation in technology, devices and content. Mobile music will improve with better bandwidth that will enable full music download/upload, video streaming & video SMS.

To sum it all up in one nut shell “Product innovation, ease of use, higher awareness, flexible pricing for data offerings will increase VAS users base and improve user experience”. The industry will witness a much awaited hockey stick growth beyond 2010. NOVONOUS has followed a rigorous research methodology within a very short span of time, to bring out the various perspectives from the key management persons in the 77 VAS companies covered in the NOVONOUS VAS TRACKER.

Scope of the Report

1. The VAS TRACKER provides a detailed analysis and SWOT for seventy seven VAS companies profiled in the tracker.
2. The VAS TRACKER covers the business opportunities & risks in India's Value Added Services. Sector – though our latest trends, regulatory trends and major service offerings.
3. The VAS TRACKER analysis the VAS value chain for the companies profiled.
4. The VAS TRACKER identifies the key challenges and threats for the VAS industry and VAS companies in India.
5. The VAS TRACKER identifies alternative ways for telecom operators to increase their revenues from VAS offerings; a substitute for the falling ARPU’s in India.
6. The VAS TRACKER provides the key information, products/service offering of the VAS companies profiled.
7. The VAS TRACKER provides the contact details of the key people in the VAS companies covered.
8. The VAS TRACKER analysis the unique service offerings of the VAS players profiled.
9. The VAS TRACKER analysis the current growth rate of companies based on the findings from the key management of VAS companies.
10. The VAS TRACKER provides the forecasts for the VAS industry growth up to FY 2015
11. The VAS TRACKER analysis the effect of 3G on VAS industry
12. The VAS TRACKER analysis the effect of 3G on revenue sharing between telecom operator and VAS companies
13. The VAS TRACKER addresses the key challenges and hurdles faced by the telecom operator
14. The VAS TRACKER provides the assessment of applications & services of the M VAS Industry
15. The VAS TRACKER analysis the proven effect of 3G on international M VAS revenues

NOVONOUS VAS TRACKER Users

The NOVONOUS VAS TRACKER is designed to help

Table of Contents

1. VAS companies in peer group analysis, on various performance parameters with similar companies in Indian VAS Industry.
2. VAS companies looking at expanding their service offering/customer base in inorganic way. These companies can use NOVONOUS VAS TRACKER to identify the strategically fit companies for acquisition.
3. Investors/Venture Capitalists to identify right investment opportunities.
4. Telecom Operators in identifying right VAS vendors.
5. Telecom Operators to identify key growth areas in VAS services which will help them to increase their revenues
6. Telecom operators and VAS companies planning to enter Indian VAS market.
7. Media & Entertainment companies in identifying the content aggregators for their media content.
8. Facilitate decision-making based on strong historic and forecast data.
9. Develop strategies based on the latest trends in the Indian VAS Industry.
10. Gain insights into the strategic details of the companies profiled in the NOVONOUS VAS TRACKER.
11. VAS and Telecom companies looking for acquisition of content developer, content aggregator and technology enablers to expand their operations and move up the VAS value chain.
12. Government organizations to formulate strategies related to this sector.

1. Introduction
    1.1 Scope of the Report
    1.2 NOVONOUS VAS TRACKER Users
2. 160 By 2/ SMS Country Pvt Limited
    2.1 Key Information
    2.2 SWOT Analysis
    2.3 Key Customers & Partners
    2.4 Contact Information
    2.5 Key Person Details
    2.6 Recent News
3. 6d Technologies Private Limited
    3.1 Key Information
    3.2 SWOT Analysis
    3.3 Key Customers & Partners
    3.4 Contact Information
    3.5 Key Person Details
    3.6 Recent News
4. ACL Wireless Private Limited
    4.1 Key Information
    4.2 SWOT Analysis
    4.3 Key Customers & Partners
    4.4 Contact Information
    4.5 Key Person Details
    4.6 Recent News
5. 2ergo Group Plc
    5.1 Key Information
    5.2 SWOT Analysis
    5.3 Key Customers & Partners
    5.4 Contact Information
    5.5 Key Person Details
    5.6 Recent News
6. Adrevenue India Private Limited
    6.1 Key Information
    6.2 SWOT Analysis
    6.3 Key Customers & Partners
    6.4 Contact Information
    6.5 Key Person Details
7. Air2Web Private Limited
    7.1 Key Information
    7.2 SWOT Analysis
    7.3 Key Customers & Partners
    7.4 Contact Information
    7.5 Key Person Details
    7.6 Recent News
8. Altruist Technologies Private Limited
    8.1 Key Information
    8.2 SWOT Analysis
    8.3 Key Customers & Partners
    8.4 Contact Information
    8.5 Key Person Details
    8.6 Recent News
9. astroYogi.com
    9.1 Key Information
    9.2 SWOT Analysis
    9.3 Key Customers & Partners
    9.4 Contact Information
    9.5 Key Person Details
    9.6 Recent News
10. Astute Systems Pvt Limited
   10.1 Key Information
   10.2 SWOT Analysis
   10.3 Key Customers & Partners
   10.4 Contact Information
   10.5 Key Person Details
   10.6 Recent News
11. ATOM Technologies Pvt Limited
   11.1 Key Information
   11.2 SWOT Analysis
   11.3 Key Customers & Partners
   11.4 Contact Information
   11.5 Key Person Details
   11.6 Recent News
12. Bay Talkitec Pvt Limited
  12.1 Key Information
  12.2 SWOT Analysis
  12.3 Key Customers & Partners
  12.4 Contact Information
  12.5 Key Person Details
  12.6 Recent News
13. bSmart Pvt Limited
  13.1 Key Information
  13.2 SWOT Analysis
  13.3 Key Customers & Partners
  13.4 Contact Information
  13.5 Key Person Details
14. Buongiorno Digital Innovation India Private Limited
  14.1 Key Information
  14.2 SWOT Analysis
  14.3 Key Customers & Partners
  14.4 Contact Information
  14.5 Key Person Details
  14.6 Recent News
15. CanvasM Technologies Limited
  15.1 Key Information
  15.2 SWOT Analysis
  15.3 Key Customers & Partners
  15.4 Contact Information
  15.5 Key Person Details
  15.6 Recent News
16. Spice Digital
  16.1 Key Information
  16.2 SWOT Analysis
  16.3 Key Customers & Partners
  16.4 Contact Information
  16.5 Key Person Details
  16.6 Recent News
17. Valuefirst Technologies Limited
  17.1 Key Information
  17.2 SWOT Analysis
  17.3 Key Customers & Partners
  17.4 Contact Information
  17.5 Key Person Details
  17.6 Recent News
18. Comviva Technologies Pvt Limited
  18.1 Key Information
  18.2 SWOT Analysis
  18.3 Key Customers & Partners
  18.4 Contact Information
  18.5 Key Person Details
  18.6 Recent News
19. Cellnext Solutions Pvt Limited
  19.1 Key Information
  19.2 SWOT Analysis
  19.3 Key Customers & Partners
  19.4 Contact Information
  19.5 Key Person Details
  19.6 Recent News
20. Evolve Solutions
  20.1 Key Information
  20.2 SWOT Analysis
  20.3 Key Customers & Partners
  20.4 Contact Information
  20.5 Key Person Details
  20.6 Recent News
21. Frozen Digit Technologies Pvt Limited
  21.1 Key Information
  21.2 SWOT Analysis
  21.3 Key Customers & Partners
  21.4 Contact Information
  21.5 Key Person Details
  21.6 Recent News
22. Geodesic Limited
  22.1 Key Information
  22.2 SWOT Analysis
  22.3 Key Customers & Partners
  22.4 Contact Information
  22.5 Key Person Details
  22.6 Recent News
23. Hexolabs Media & Technology Pvt. Limited
  23.1 Key Information
  23.2 SWOT Analysis
  23.3 Key Customers & Partners
  23.4 Contact Information
  23.5 Key Person Details
  23.6 Recent News
24. Hungama Mobile
  24.1 Key Information
  24.2 SWOT Analysis
  24.3 Key Customers & Partners
  24.4 Contact Information
  24.5 Key Person Details
  24.6 Recent News
25. IMIMobile Pvt Limited
  25.1 Key Information
  25.2 SWOT Analysis
  25.3 Key Customers & Partners
  25.4 Contact Information
  25.5 Key Person Details
  25.6 Recent News
26. Impetus Infotech (India) Pvt. Ltd.
  26.1 Key Information
  26.2 SWOT Analysis
  26.3 Key Customers & Partners
  26.4 Contact Information
  26.5 Key Person Details
  26.6 Recent News
27. Indiagames Limited
  27.1 Key Information
  27.2 SWOT Analysis
  27.3 Key Customers & Partners
  27.4 Contact Information
  27.5 Key Person Details
  27.6 Recent News
  27.7 Facts About Mobile Gaming in India
28. I Media Corp. Limited
  28.1 Key Information
  28.2 SWOT Analysis
  28.3 Key Customers & Partners
  28.4 Contact Information
  28.5 Key Person Details
  28.6 Recent News
29. July Systems Inc
  29.1 Key Information
  29.2 SWOT Analysis
  29.3 Key Customers & Partners
  29.4 Contact Information
  29.5 Key Person Details
  29.6 Recent News
30. Jump Games Pvt Limited
  30.1 Key Information
  30.2 SWOT Analysis
  30.3 Key Customers & Partners
  30.4 Contact Information
  30.5 Key Person Details
  30.6 Recent News
31. Kirusa Inc
  31.1 Key Information
  31.2 SWOT Analysis
  31.3 Key Customers & Partners
  31.4 Contact Information
  31.5 Key Person Details
  31.6 Recent News
32. LiveMobile Communications Pvt Limited
  32.1 Key Information
  32.2 SWOT Analysis
  32.3 Key Customers & Partners
  32.4 Contact Information
  32.5 Key Person Details
  32.6 Recent News
33. MapmyIndia – CE India Systems Pvt Limited
  33.1 Key Information
  33.2 SWOT Analysis
  33.3 Key Customers & Partners
  33.4 Contact Information
  33.5 Key Person Details
  33.6 Recent News
34. Mauj - People Infocom Pvt. Limited
  34.1 Key Information
  34.2 SWOT Analysis
  34.3 Key Customers & Partners
  34.4 Contact Information
  34.5 Key Person Details
  34.6 Recent News
35. mChek India Payment Systems Pvt. Limited
  35.1 Key Information
  35.2 SWOT Analysis
  35.3 Key Customers & Partners
  35.4 Contact Information
  35.5 Key Person Details
  35.6 Recent News
36. Mediasoft Solutions Private Limited
  36.1 Key Information
  36.2 SWOT Analysis
  36.3 Key Customers & Partners
  36.4 Contact Information
  36.5 Key Person Details
  36.6 Recent News
37. Gingersoft Media Private Limited
  37.1 Key Information
  37.2 SWOT Analysis
  37.3 Key Customers & Partners
  37.4 Contact Information
  37.5 Key Person Details
  37.6 Recent News
38. InMobi Private Limited
  38.1 Key Information
  38.2 SWOT Analysis
  38.3 Key Customers & Partners
  38.4 Contact Information
  38.5 Key Person Details
  38.6 Recent News
39. Mobee Mobile Service Pvt. Limited
  39.1 Key Information
  39.2 SWOT Analysis
  39.3 Key Customers & Partners
  39.4 Contact Information
  39.5 Key Person Details
  39.6 Recent News
40. Mobifusion Inc
  40.1 Key Information
  40.2 SWOT Analysis
  40.3 Key Customers & Partners
  40.4 Contact Information
  40.5 Key Person Details
  40.6 Recent News
41. Mobile2Win Pvt. Limited
  41.1 Key Information
  41.2 SWOT Analysis
  41.3 Key Customers & Partners
  41.4 Contact Information
  41.5 Key Person Details
  41.6 Recent News
42. Mobiquest Pvt Limited
  42.1 Key Information
  42.2 SWOT Analysis
  42.3 Key Customers & Partners
  42.4 Contact Information
  42.5 Key Person Details
  42.6 Recent News
43. MosPay InfoTech (India) Pvt.Limited
  43.1 Key Information
  43.2 SWOT Analysis
  43.3 Key Customers & Partners
  43.4 Contact Information
  43.5 Key Person Details
  43.6 Recent News
44. Motvik Technologies Private Limited
  44.1 Key Information
  44.2 SWOT Analysis
  44.3 Contact Information
  44.4 Key Person Details
  44.5 Recent News
45. Moveo Systems Pvt. Limited
  45.1 Key Information
  45.2 SWOT Analysis
  45.3 Key Customers & Partners
  45.4 Contact Information
  45.5 Key Person Details
  45.6 Recent News
46. MPOWER Global Access India Pvt Ltd.
  46.1 Key Information
  46.2 SWOT Analysis
  46.3 Key Customers & Partners
  46.4 Contact Information
  46.5 Key Person Details
47. MyZus Infotech Pvt. Limited
  47.1 Key Information
  47.2 SWOT Analysis
  47.3 Key Customers & Partners
  47.4 Contact Information
  47.5 Key Person Details
  47.6 Recent News
48. Nazara Technologies Pvt. Limited
  48.1 Key Information
  48.2 SWOT Analysis
  48.3 Key Customers & Partners
  48.4 Contact Information
  48.5 Key Person Details
  48.6 Recent News
49. Net4Nuts Limited
  49.1 Key Information
  49.2 SWOT Analysis
  49.3 Key Customers & Partners
  49.4 Contact Information
  49.5 Key Person Details
  49.6 Recent News
50. Netxcell Limited
  50.1 Key Information
  50.2 SWOT Analysis
  50.3 Key Customers & Partners
  50.4 Contact Information
  50.5 Key Person Details
  50.6 Recent News
51. Obopay Mobile Technology India Pvt Limited
  51.1 Key Information
  51.2 SWOT Analysis
  51.3 Key Customers & Partners
  51.4 Contact Information
  51.5 Key Person Details
  51.6 Recent News
52. One97 Communications
  52.1 Key Information
  52.2 SWOT Analysis
  52.3 Key Customers & Partners
  52.4 Contact Information
  52.5 Key Person Details
  52.6 Recent News
53. OnMobile Global Limited
  53.1 Key Information
  53.2 Revenue from 2004-2010
  53.3 Comparison of revenues from India & Abroad
  53.4 OnMobile Dash Board
  53.5 SWOT Analysis
  53.6 Key Customers & Partners
  53.7 Contact Information
  53.8 Key Person Details
  53.9 Recent News
54. ORG Informatics Limited
  54.1 Key Information
  54.2 SWOT Analysis
  54.3 Key Customers & Partners
  54.4 Contact Information
  54.5 Key Person Details
  54.6 Recent News
55. Planet41 Mobi-Venture Limited
  55.1 Key Information
  55.2 SWOT Analysis
  55.3 Key Customers & Partners
  55.4 Contact Information
  55.5 Key Person Details
  55.6 Recent News
56. Pocket Portal Technologies
  56.1 Key Information
  56.2 SWOT Analysis
  56.3 Key Customers & Partners
  56.4 Contact Information
  56.5 Key Person Details
  56.6 Recent News
57. Rajshri Media (P) Limited
  57.1 Key Information
  57.2 SWOT Analysis
  57.3 Key Customers & Partners
  57.4 Contact Information
  57.5 Key Person Details
  57.6 Recent News
58. ReQall
  58.1 Key Information
  58.2 SWOT Analysis
  58.3 Key Customers & Partners
  58.4 Contact Information
  58.5 Key Person Details
  58.6 Recent News
59. Roamware (India) Pvt. Limited
  59.1 Key Information
  59.2 SWOT Analysis
  59.3 Key Customers & Partners
  59.4 Contact Information
  59.5 Key Person Details
  59.6 Recent News
60. Saregama India Limited
  60.1 Key Information
  60.2 SWOT Analysis
  60.3 Key Customers & Partners
  60.4 Contact Information
  60.5 Key Person Details
  60.6 Recent News
61. Sarayu Telecom Private Limited
  61.1 Key Information
  61.2 SWOT Analysis
  61.3 Key Customers & Partners
  61.4 Contact Information
  61.5 Key Person Details
62. Sasken Communication Technologies Limited
  62.1 Key Information
  62.2 Revenue from 2004-2010
  62.3 Comparison of Revenues from India & Abroad
  62.4 SWOT Analysis
  62.5 Key Customers & Partners
  62.6 Contact Information
  62.7 Key Person Details
  62.8 Recent News
63. SiRF Technology (India) Pvt.Limited
  63.1 Key Information
  63.2 SWOT Analysis
  63.3 Contact Information
  63.4 Key Person Details
  63.5 Recent News
64. AK Speak Wireless Pvt Limited
  64.1 Key Information
  64.2 SWOT Analysis
  64.3 Key Customers & Partners
  64.4 Contact Information
  64.5 Key Person Details
  64.6 Recent News
65. Sybase Software (India) Pvt Limited
  65.1 Key Information
  65.2 SWOT Analysis
  65.3 Contact Information
  65.4 Key Person Details
  65.5 Recent News
66. Tanla Solutions Limited
  66.1 Key Information
  66.2 Revenue from 2005-2011
  66.3 Comparison of Revenues from India & Abroad
  66.4 SWOT Analysis
  66.5 Key Customers & Partners
  66.6 Contact Information
  66.7 Key Person Details
  66.8 Recent News
67. TeleDNA Communications Pvt. Limited
  67.1 Key Information
  67.2 SWOT Analysis
  67.3 Key Customers & Partners
  67.4 Contact Information
  67.5 Key Person Details
  67.6 Recent News
68. Telenity Incorpoarted
  68.1 Key Information
  68.2 SWOT Analysis
  68.3 Key Customers & Partners
  68.4 Contact Information
  68.5 Key Person Details
  68.6 Recent News
69. Telesoft Technologies Limited
  69.1 Key Information
  69.2 SWOT Analysis
  69.3 Key Customers & Partners
  69.4 Contact Information
  69.5 Key Person Details
  69.6 Recent News
70. TELiBrahma Convergent Communications Pvt. Limited
  70.1 Key Information
  70.2 SWOT Analysis
  70.3 Key Customers & Partners
  70.4 Contact Information
  70.5 Key Person Details
  70.6 Recent News
71. TESoftware Services Pvt. Limited (TES)
  71.1 Key Information
  71.2 SWOT Analysis
  71.3 Contact Information
  71.4 Key Person Details
  71.5 Recent News
72. Verity Technologies Private Limited
  72.1 Key Information
  72.2 SWOT Analysis
  72.3 Key Customers & Partners
  72.4 Contact Information
  72.5 Key Person Details
  72.6 Recent News
73. VoiceGate Technologies India Pvt. Limited
  73.1 Key Information
  73.2 SWOT Analysis
  73.3 Key Customers & Partners
  73.4 Contact Information
  73.5 Key Person Details
  73.6 Recent News
74. Webaroo Technology (India) Pvt. Limited
  74.1 Key Information
  74.2 SWOT Analysis
  74.3 Key Customers & Partners
  74.4 Contact Information
  74.5 Key Person Details
  74.6 Recent News
75. Webdunia.com (India) Pvt. Limited
  75.1 Key Information
  75.2 SWOT Analysis
  75.3 Key Customers & Partners
  75.4 Contact Information
  75.5 Key Person Details
  75.6 Recent News
76. Nano WiCoRe Labs Pvt. Limited
  76.1 Key Information
  76.2 SWOT Analysis
  76.3 Key Customers & Partners
  76.4 Contact Information
  76.5 Key Person Details
77. WiFi Networks (P) Limited
  77.1 Key Information
  77.2 SWOT Analysis
  77.3 Key Customers & Partners
  77.4 Contact Information
  77.5 Key Person Details
  77.6 Recent News
78. Worldwide Records
  78.1 Key Information
  78.2 SWOT Analysis
  78.3 Key Customers & Partners
  78.4 Contact Information
  78.5 Key Person Details
  78.6 Recent News
79. Analysis & Results
  79.1 Categorization of Mobile VAS Services
  79.2 VAS Industry Linkage & Revenue Distribution
  79.3 Entities in VAS Value Chain
  79.4 Mapping of Mobile VAS Services
  79.5 Mobile VAS Delivery Platforms
  79.6 Unique Service Offerings of Respondent Companies
  79.7 Number of Employees in Respondent Companies
  79.8 Current Growth Rate of Respondent Companies
  79.9 Responses for Projected Growth rate of VAS in the next 3-4 years
  79.10 Responses for Key Growth areas for VAS Industry
  79.11 Responses for Effect of 3G on VAS Industry
  79.12 Responses for Effect of Mobile Number Portability (MPN) on VAS Industry
  79.13 Estimated Market Size of M VAS in India
  79.14 Responses for Key Challenges faced by VAS Industry
80. VAS TRACKER Outlook for India
  80.1 Problems faced by VAS Industry
  80.2 The Operator Advantage
81. Key Challenges & Hurdles faced by Telecom Industry
  81.1 Challenges for Telecom Operators
  81.2 Device Based Challenges
82. Addressing Challenges & Hurdles of M VAS Industry
  82.1 Need for VAS Association
  82.2 Future VAS Trends & Growth Drivers
83. Assessment of Applications & Services of the M VAS Industry
84. Additional India Advantage in VAS
85. Research Methodology
Disclaimer

List of Exhibits

2.1. Key Information: 160 By 2 / SMS Country
2.2. Product/Service Portfolio: 160 By 2 / SMS Country
2.3. SWOT Analysis: 160 By 2 / SMS Country
2.4. Key Customers and Partners: 160 By 2 / SMS Country
2.5 Contact Details: 160 By 2 / SMS Country
2.6 Key Person Details: 160 By 2 / SMS Country
3.1 Key Information: 6d Technologies
3.2. Product/Service Portfolio: 6d Technologies
3.3 SWOT Analysis: 6d Technologies
3.4 Key Customers and Partners: 6d Technologies
3.5 Contact Details: 6d Technologies
3.6 Key Person Details: 6d Technologies
4.1. Key Information: ACL Wireless
4.2. Product/Service Portfolio: ACL Wireless
4.3 SWOT Analysis: ACL Wireless
4.4 Key Customers and Partners: ACL Wireless
4.5 Contact Details: ACL Wireless
4.6 Key Person Details: ACL Wireless
5.1. Key Information: 2ergo
5.2. Product/Service Portfolio: 2ergo
5.3 Financial Information: 2ergo
5.4 SWOT Analysis: 2ergo
5.5 Key Customers and Partners: 2ergo
5.6 Contact Details: 2ergo
5.7 Key Person Details: 2ergo
6.1. Key Information: Adrevenue India
6.2. Product/Service Portfolio: Adrevenue India
6.3 SWOT Analysis: Adrevenue India
6.4 Key Customers and Partners: Adrevenue India
6.5 Contact Details: Adrevenue India
6.6 Key Person Details: Adrevenue India
7.1. Key Information: Air2Web
7.2. Product/Service Portfolio: Air2Web
7.3 SWOT Analysis: Air2Web
7.4 Key Customers and Partners: Air2Web
7.5 Contact Details: Air2Web
7.6 Key Person Details: Air2Web
8.1. Key Information: Altruist Technologies
8.2. Product/Service Portfolio: Altruist Technologies
8.3 SWOT Analysis: Altruist Technologies
8.4 Key Customers and Partners: Altruist Technologies
8.5 Contact Details: Altruist Technologies
8.6 Key Person Details: Altruist Technologies
9.1. Key Information: astroYogi
9.2. Product/Service Portfolio: astroYogi
9.3 SWOT Analysis: astroYogi
9.4 Key Customers and Partners: astroYogi
9.5 Contact Details: astroYogi
9.6 Key Person Details: astroYogi
10.1. Key Information: Astute Systems
10.2. Product/Service Portfolio: Astute Systems
10.3 SWOT Analysis: Astute Systems
10.4 Key Customers and Partners: Astute Systems
10.5 Contact Details: Astute Systems
10.6 Key Person Details: Astute Systems
11.1. Key Information: atom technologies
11.2. Product/Service Portfolio: atom technologies
11.3 SWOT Analysis: atom technologies
11.4 Key Customers and Partners: atom technologies
11.5 Contact Details: atom technologies
11.6 Key Person Details: atom technologies
12.1. Key Information: Bay Talkitec
12.2. Product/Service Portfolio: Bay Talkitec
12.3 SWOT Analysis: Bay Talkitec
12.4 Key Customers and Partners: Bay Talkitec
12.5 Contact Details: Bay Talkitec
12.6 Key Person Details Bay Talkitec
13.1. Key Information: bSmart
13.2. Product/Service Portfolio: bSmart
13.3 SWOT Analysis: bSmart
13.4 Key Customers and Partners: bSmart
13.5 Contact Details: bSmart
13.6 Key Person Details: bSmart
14.1. Key Information: Buongiorno Digital
14.2. Product/Service Portfolio: Buongiorno Digital
14.3.Financial Information: Buongiorno Digital
14.4.Revenue Breakup: Buongiorno Digital
14.5 SWOT Analysis: Buongiorno Digital
14.6 Key Customers and Partners: Buongiorno Digital
14.7 Contact Details: Buongiorno Digital
14.8 Key Person Details: Buongiorno Digital
15.1. Key Information: CanvasM Technologies
15.2. Product/Service Portfolio: CanvasM Technologies
15.3 SWOT Analysis: CanvasM Technologies
15.4 Key Customers and Partners: CanvasM Technologies
15.5 Contact Details: CanvasM Technologies
15.6 Key Person Details: CanvasM Technologies
16.1. Key Information: Spice Digital
16.2. Product/Service Portfolio: Spice Digital
16.3. SWOT Analysis: Spice Digital
16.4. Key Customers and Partners: Spice Digital
16.5 Contact Details: Spice Digital
16.7 Key Person Details: Spice Digital
17.1. Key Information: Valuefirst Technologies
17.2. Product/Service Portfolio: Valuefirst Technologies
17.3 SWOT Analysis: Valuefirst Technologies
17.4 Key Customers and Partners: Valuefirst Technologies
17.5 Contact Details: Valuefirst Technologies
17.6 Key Person Details: Valuefirst Technologies
18.1. Key Information: Comviva Technologies
18.2. Product/Service Portfolio: Comviva Technologies
18.3 SWOT Analysis: Comviva Technologies
18.4 Key Customers and Partners: Comviva Technologies
18.5 Contact Details: Comviva Technologies
18.6 Key Person Details: Comviva Technologies
19.1. Key Information: Cellnext Solution
19.2. Product/Service Portfolio: Cellnext Solution
19.3 SWOT Analysis: Cellnext Solution
19.4 Key Customers and Partners: Cellnext Solution
19.5 Contact Details: Cellnext Solution
19.6 Key Person Details: Cellnext Solution
20.1. Key Information: Evolve Solutions
20.2. Product/Service Portfolio: Evolve Solutions
20.3 SWOT Analysis: Evolve Solutions
20.4 Key Customers and Partners: Evolve Solutions
20.5 Contact Details: Evolve Solutions
20.6 Key Person Details: Evolve Solutions
21.1. Key Information: Frozen Digit Technologies
21.2. Product/Service Portfolio: Frozen Digit Technologies
21.3 SWOT Analysis: Frozen Digit Technologies
21.4 Key Customers and Partners: Frozen Digit Technologies
21.5 Contact Details: Frozen Digit Technologies
21.6 Key Person Details: Frozen Digit Technologies
22.1. Key Information: Geodesic Limited
22.2. Product/Service Portfolio: Geodesic Limited
22.3. Key Financial Information: Geodesic Limited
22.4 SWOT Analysis: Geodesic Limited
22.5 Key Customers and Partners: Geodesic Limited
22.6 Contact Details: Geodesic Limited
22.7 Key Person Details: Geodesic Limited
23.1. Key Information: Hexolabs Media & Technology
23.2. Product/Service Portfolio: Hexolabs Media & Technology
23.3 SWOT Analysis: Hexolabs Media & Technology
23.4 Key Customers and Partners: Hexolabs Media & Technology
23.5 Contact Details: Hexolabs Media & Technology
23.6 Key Person Details: Hexolabs Media & Technology
24.1. Key Information: Hungama Mobile
24.2. Product/Service Portfolio: Hungama Mobile
24.3 SWOT Analysis: Hungama Mobile
24.4 Key Customers and Partners: Hungama Mobile
24.5 Contact Details: Hungama Mobile
24.6 Key Person Details: Hungama Mobile
25.1. Key Information: IMImobile
25.2. Product/Service Portfolio: IMImobile
25.3 SWOT Analysis: IMImobile
25.4 Key Customers and Partners: IMImobile
25.5 Contact Details: IMImobile
25.6 Key Person Details: IMImobile
26.1. Key Information: Impetus Infotech
26.2. Product/Service Portfolio: Impetus Infotech
26.3 SWOT Analysis: Impetus Infotech
26.4 Key Customers and Partners: Impetus Infotech
26.5 Contact Details: Impetus Infotech
26.6 Key Person Details: Impetus Infotech
27.1. Key Information: Indiagames
27.2. Product/Service Portfolio: Indiagames
27.3 SWOT Analysis: Indiagames
27.4 Key Customers and Partners: Indiagames
27.5 Contact Details: Indiagames
27.6 Key Person Details: Indiagames
27.7 List of Top Ten Games: Indiagames
28.1. Key Information: Indiainfo.com
28.2. Product/Service Portfolio: Indiainfo.com
28.3 SWOT Analysis: Indiainfo.com
28.4 Contact Details: Indiainfo.com
28.5 Key Person Details: Indiainfo.com
29.1. Key Information: July Systems
29.2. Product/Service Portfolio: July Systems
29.3 SWOT Analysis: July Systems
29.4 Key Customers and Partners: July Systems
29.5 Contact Details: July Systems
29.6 Key Person Details: July Systems
30.1. Key Information: Jump Games
30.2. Product/Service Portfolio: Jump Games
30.3 SWOT Analysis: Jump Games
30.4 Key Customers and Partners: Jump Games
30.5 Contact Details: Jump Games
30.6 Key Person Details: Jump Games
31.1. Key Information: Kirusa
31.2. Product/Service Portfolio: Kirusa
31.3 SWOT Analysis: Kirusa
31.4 Key Customers and Partners: Kirusa
31.5 Contact Details: Kirusa
31.6 Key Person Details: Kirusa
32.1. Key Information: LiveMobile Communications
32.2. Product/Service Portfolio: LiveMobile Communications
32.3 SWOT Analysis: LiveMobile Communications
32.4 Key Customers and Partners: LiveMobile Communications
32.5 Contact Details: LiveMobile Communications
32.6 Key Person Details: LiveMobile Communications
33.1. Key Information: MapmyIndia
33.2. Product/Service Portfolio: MapmyIndia
33.3 SWOT Analysis: MapmyIndia
33.4 Key Customers and Partners: MapmyIndia
33.5 Contact Details: MapmyIndia
33.6 Key Person Details: MapmyIndia
34.1. Key Information: Mauj
34.2. Product/Service Portfolio: Mauj
34.3 SWOT Analysis: Mauj
34.4 Key Customers and Partners: Mauj
34.5 Contact Details: Mauj
34.6 Key Person Details: Mauj
35.1. Key Information: mChek India
35.2. Product/Service Portfolio: mChek India
35.3 SWOT Analysis: mChek India
35.4 Key Customers and Partners: mChek India
35.5 Contact Details: mChek India
35.6 Key Person Details: mChek India
36.1. Key Information: Mast Mobile Media
36.2. Product/Service Portfolio: Mast Mobile Media
36.3 SWOT Analysis: Mast Mobile Media
36.4 Key Customers and Partners: Mast Mobile Media
36.5 Contact Details: Mast Mobile Media
36.6 Key Person Details: Mast Mobile Media
37.1. Key Information: mGinger
37.2. Product/Service Portfolio: mGinger
37.3 SWOT Analysis: mGinger
37.4 Key Customers and Partners: mGinger
37.5 Contact Details: mGinger
37.6 Key Person Details: mGinger
38.1. Key Information: InMobi
38.2. Product/Service Portfolio: InMobi
38.3 SWOT Analysis: InMobi
38.4 Key Customers and Partners: InMobi
38.5 Contact Details: InMobi
38.6 Key Person Details: InMobi
39.1. Key Information: Mobee
39.2. Product/Service Portfolio: Mobee
39.3 SWOT Analysis: Mobee
39.4 Key Customers and Partners: Mobee
39.5 Contact Details: Mobee
39.6 Key Person Details: Mobee
40.1. Key Information: Mobifusion
40.2. Product/Service Portfolio: Mobifusion
40.3 SWOT Analysis: Mobifusion
40.4 Key Customers and Partners: Mobifusion
40.5 Contact Details: Mobifusion
40.6 Key Person Details: Mobifusion
41.1. Key Information: Mobile2Win
41.2. Product/Service Portfolio: Mobile2Win
41.3 SWOT Analysis: Mobile2Win
41.4 Key Customers and Partners: Mobile2Win
41.5 Contact Details: Mobile2Win
41.6 Key Person Details: Mobile2Win
42.1. Key Information: Mobiquest
42.2. Product/Service Portfolio: Mobiquest
42.3 SWOT Analysis: Mobiquest
42.4 Key Customers and Partners: Mobiquest
42.5 Contact Details: Mobiquest
42.6 Key Person Details: Mobiquest
43.1. Key Information: MosPay
43.2. Product/Service Portfolio: MosPay
43.3 SWOT Analysis: MosPay
43.4 Key Customers and Partners: MosPay
43.5 Contact Details: MosPay
43.6 Key Person Details: MosPay
44.1. Key Information: Motvik
44.2. Product/Service Portfolio: Motvik
44.3 SWOT Analysis: Motvik
44.4 Contact Details: Motvik
44.5 Key Person Details: Motvik
45.1. Key Information: Moveo Systems
45.2. Product/Service Portfolio: Moveo Systems
45.3 SWOT Analysis: Moveo Systems
45.4 Key Customers and Partners: Moveo Systems
45.5 Contact Details: Moveo Systems
45.6 Key Person Details: Moveo Systems
46.1. Key Information: MPOWER Global
46.2. Product/Service Portfolio: MPOWER Global
46.3 SWOT Analysis: MPOWER Global
46.4 Key Customers and Partners: MPOWER Global
46.5 Contact Details: MPOWER Global
46.6 Key Person Details: MPOWER Global
47.1. Key Information: MyZus Infotech
47.2. Product/Service Portfolio: MyZus Infotech
47.3 SWOT Analysis: MyZus Infotech
47.4 Key Customers and Partners: MyZus Infotech
47.5 Contact Details: MyZus Infotech
47.6 Key Person Details: MyZus Infotech
48.1. Key Information: Nazara Technologies
48.2. Product/Service Portfolio: Nazara Technologies
48.3 SWOT Analysis: Nazara Technologies
48.4 Key Customers and Partners: Nazara Technologies
48.5 Contact Details: Nazara Technologies
48.6 Key Person Details: Nazara Technologies
49.1. Key Information: Net4Nuts
49.2. Product/Service Portfolio: Net4Nuts
49.3 SWOT Analysis: Net4Nuts
49.4 Key Customers and Partners: Net4Nuts
49.5 Contact Details: Net4Nuts
49.6 Key Person Details: Net4Nuts
50.1. Key Information: Netxcell
50.2. Product/Service Portfolio: Netxcell
50.3 SWOT Analysis: Netxcell
50.4 Key Customers and Partners: Netxcell
50.5 Contact Details: Netxcell
50.6 Key Person Details: Netxcell
51.1. Key Information: Obopay Mobile
51.2. Product/Service Portfolio: Obopay Mobile
51.3 SWOT Analysis: Obopay Mobile
51.4 Key Customers and Partners: Obopay Mobile
51.5 Contact Details: Obopay Mobile
51.6 Key Person Details: Obopay Mobile
52.1. Key Information: One97 Communications
52.2. Product/Service Portfolio: One97 Communications
52.3 SWOT Analysis: One97 Communications
52.4 Key Customers and Partners: One97 Communications
52.5 Contact Details: One97 Communications
52.6 Key Person Details: One97 Communications
53.1. Key Information: OnMobile Global
53.2. Product/Service Portfolio: OnMobile Global
53.3. Financial Information: OnMobile Global
53.4. Revenue Breakup: OnMobile Global
53.5. Dash Board Information: OnMobile Global
53.6 SWOT Analysis: OnMobile Global
53.7 Key Customers and Partners: OnMobile Global
53.8 Contact Details: OnMobile Global
53.9 Key Person Details: OnMobile Global
54.1. Key Information: ORG Infomatics
54.2. Product/Service Portfolio: ORG Infomatics
53.3. Financial Information: ORG Infomatics
54.4 SWOT Analysis: ORG Infomatics
54.5 Key Customers and Partners: ORG Infomatics
54.6 Contact Details: ORG Infomatics
54.7 Key Person Details: ORG Infomatics
55.1. Key Information: Planet41 Mobi
55.2. Product/Service Portfolio: Planet41 Mobi
55.3 SWOT Analysis: Planet41 Mobi
55.4 Key Customers and Partners: Planet41 Mobi
55.5 Contact Details: Planet41 Mobi
55.6 Key Person Details: Planet41 Mobi
56.1. Key Information: Pocket Portal
56.2. Product/Service Portfolio: Pocket Portal
56.3 SWOT Analysis: Pocket Portal
56.4 Key Customers and Partners: Pocket Portal
56.5 Contact Details: Pocket Portal
56.6 Key Person Details: Pocket Portal
57.1. Key Information: Rajshri Media
57.2. Product/Service Portfolio: Rajshri Media
57.3 SWOT Analysis: Rajshri Media
57.4 Key Customers and Partners: Rajshri Media
57.5 Contact Details: Rajshri Media
57.6 Key Person Details: Rajshri Media
58.1. Key Information: ReQall
58.2. Product/Service Portfolio: ReQall
58.3 SWOT Analysis: ReQall
58.4 Key Customers and Partners: ReQall
58.5 Contact Details: ReQall
58.6 Key Person Details: ReQall
59.1. Key Information: Roamware
59.2. Product/Service Portfolio: Roamware
59.3 SWOT Analysis: Roamware
59.4 Key Customers and Partners: Roamware
59.5 Contact Details: Roamware
59.6 Key Person Details: Roamware
60.1 Key Information: Saregama India
60.2 Product/Service Portfolio: Saregama India
60.3 Financial Information: Saregama India
60.4 SWOT Analysis: Saregama India
60.5 Key Customers and Partners: Saregama India
60.6 Contact Details: Saregama India
60.7 Key Person Details: Saregama India
61.1. Key Information: Sarayu Telecom
61.2. Product/Service Portfolio: Sarayu Telecom
61.3 SWOT Analysis: Sarayu Telecom
61.4 Key Customers and Partners: Sarayu Telecom
61.5 Contact Details: Sarayu Telecom
61.6 Key Person Details: Sarayu Telecom
62.1. Key Information: Sasken Technologies
62.2. Product/Service Portfolio: Sasken Technologies
62.3. Financial Information: Sasken Technologies
62.4. Revenue Breakup: Sasken Technologies
62.5 SWOT Analysis: Sasken Technologies
62.6 Key Customers and Partners: Sasken Technologies
62.7 Contact Details: Sasken Technologies
63.8 Key Person Details: Sasken Technologies
63.1. Key Information: SiRF Technology
63.2. Product/Service Portfolio: SiRF Technology
63.3. SWOT Analysis: SiRF Technology
63.4. Contact Details: SiRF Technology
63.5. Key Person Details: SiRF Technology
64.1. Key Information: AK Speak Wireless
64.2. Product/Service Portfolio: AK Speak Wireless
64.3. SWOT Analysis: AK Speak Wireless
64.4. Key Customers and Partners: AK Speak Wireless
64.5. Contact Details: AK Speak Wireless
64.6. Key Person Details: AK Speak Wireless
65.1. Key Information: Sybase Software
65.2. Product/Service Portfolio: Sybase Software
65.3. SWOT Analysis: Sybase Software
65.4. Contact Details: Sybase Software
65.5. Key Person Details: Sybase Software
65.1. Key Information: Tanla Solutions
66.2. Product/Service Portfolio: Tanla Solutions
66.3. Financial Information: Tanla Solutions
66.4. Revenue Breakup: Tanla Solutions
66.5. SWOT Analysis: Tanla Solutions
66.6. Key Customers and Partners: Tanla Solutions
66.7. Contact Details: Tanla Solutions
66.8. Key Person Details: Tanla Solutions
67.1. Key Information: TeleDNA Communications
67.2. Product/Service Portfolio: TeleDNA Communications
67.3. SWOT Analysis: TeleDNA Communications
67.4. Key Customers and Partners: TeleDNA Communications
67.5. Contact Details: TeleDNA Communications
67.6. Key Person Details: TeleDNA Communications
68.1. Key Information: Telenity
68.2. Product/Service Portfolio: Telenity
68.3. SWOT Analysis: Telenity
68.4. Key Customers and Partners: Telenity
68.5. Contact Details: Telenity
68.6. Key Person Details: Telenity
69.1. Key Information: Telesoft Technologies
69.2. Product/Service Portfolio: Telesoft Technologies
69.3. SWOT Analysis: Telesoft Technologies
69.4. Key Customers and Partners: Telesoft Technologies
69.5. Contact Details: Telesoft Technologies
69.6. Key Person Details: Telesoft Technologies
70.1. Key Information: TELiBrahma Communications
70.2. Product/Service Portfolio: TELiBrahma Communications
70.3. SWOT Analysis: TELiBrahma Communications
70.4. Key Customers and Partners: TELiBrahma Communications
70.5. Contact Details: TELiBrahma Communications
70.6. Key Person Details: TELiBrahma Communications
71.1. Key Information: TESoftware Services
71.2. Product/Service Portfolio: TESoftware Services
71.3. SWOT Analysis: TESoftware Services
71.4. Contact Details: TESoftware Services
71.5. Key Person Details: TESoftware Services
72.1. Key Information: Verity Technologies
72.2. Product/Service Portfolio: Verity Technologies
72.3. SWOT Analysis: Verity Technologies
72.4. Key Customers and Partners: Verity Technologies
72.5. Contact Details: Verity Technologies
72.6. Key Person Details: Verity Technologies
73.1. Key Information: VoiceGate Technologies
73.2. Product/Service Portfolio: VoiceGate Technologies
73.3. SWOT Analysis: VoiceGate Technologies
73.4. Key Customers and Partners: VoiceGate Technologies
73.5. Contact Details: VoiceGate Technologies
73.6. Key Person Details: VoiceGate Technologies
74.1. Key Information: Webaroo Technology
74.2. Product/Service Portfolio: Webaroo Technology
74.3. SWOT Analysis: Webaroo Technology
74.4. Key Customers and Partners: Webaroo Technology
74.5. Contact Details: Webaroo Technology
74.6. Key Person Details: Webaroo Technology
75.1. Key Information: Webdunia
75.2. Product/Service Portfolio: Webdunia
75.3. SWOT Analysis: Webdunia
75.4. Key Customers and Partners: Webdunia
75.5. Contact Details: Webdunia
75.6. Key Person Details: Webdunia
76.1. Key Information: Nano WiCoRe
76.2. Product/Service Portfolio: Nano WiCoRe
76.3. SWOT Analysis: Nano WiCoRe
76.4. Key Customers and Partners: Nano WiCoRe
76.5. Contact Details: Nano WiCoRe
76.6. Key Person Details: Nano WiCoRe
77.1. Key Information: WiFi Networks
77.2. Product/Service Portfolio: WiFi Networks
77.3. SWOT Analysis: WiFi Networks
77.4. Key Customers and Partners: WiFi Networks
77.5. Contact Details: WiFi Networks
77.6. Key Person Details: WiFi Networks
78.1. Key Information: Worldwide Records
78.2. Product/Service Portfolio: Worldwide Records
78.3. SWOT Analysis: Worldwide Records
78.4. Key Customers and Partners: Worldwide Records
78.5. Contact Details: Worldwide Records
78.6. Key Person Details: Worldwide Records
79.1. Categorization of M VAS Services
79.2 The Pillars of M VAS Industry
79.3. Distribution of M VAS Market
79.4. Categorization of M VAS services on the basis of end-user-needs
79.5. M VAS Delivery Platforms
79.6. Unique Service Offerings of Respondent Companies
79.7 Average Number of Employees in Respondent Companies
79.8. Current Growth Rate of Respondent Companies

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