The Indian telecom industry is one of the fastest growing in the world and India is projected to become second largest telecom market globally by 2010.

This has helped the VAS Industry in India to come out of its infancy. Even the global economic slowdown has done less to affect its growth.

As per NOVONOUS INSIGHTS the mobile VAS market has grown by around 60% year on year and is estimated to touch INR 251 billion in FY 2009-10. This trend is expected to increase in future, as VAS services will become a major revenue source for telecom operators in India. This becomes critical, as the Average Revenue Per User (ARPU) for telecom operators is decreasing despite the overall increase in consumer base. The growth in tier 2-3 cities has helped increase the overall consumer base of mobile services in India but this has created problems of its own. Currently companies working in VAS segment are facing challenges like high cost of VAS, limited availability of content in local language(s) and non-availability of enough high-end mobile phones.

As per NOVONOUS INSIGHTS, these challenges will still not affect the growth of VAS in India due to factors like increase in awareness of VAS, increased subscriber base, introduction of 3G services and increased focus on m-Commerce.

This report forecasts VAS Market size over the period of 2009-13. This report maps VAS under various categories. The report also profiles two major industry players and has a comprehensive list of all well known players in this segment.

The report is designed to help:

• VAS companies in identifying market potential, competitive landscape and need gaps in their service offerings
• Telecom companies in identifying the right VAS vendors
• Media and Entertainment companies in identifying the market potential for their media content(s)
• Companies looking for organic or in-organic growth in VAS market in India
• Companies looking to enter in Indian VAS market
• Investment banks, venture capitalists who are looking to invest in VAS market in India

Table of Contents

1. Introduction
1.1 Scope of the report
2. Market Size
2.1 Wireline Service Market
2.2 Wireless Service Market
2.3 Technology–wise Wireless Service Market Share
2.4 Average Revenue Per User (ARPU) and Minutes of Usage (MOU)
2.5 Value Added Services (VAS) Market
2.6 VAS Market Split
2.7 VAS Value Chain
2.8 VAS Revenue Sharing
3. Need for Value Added Services
4. Mapping of Value Added Services
5. Effect of 3G service on Indian VAS market
6. Growth Drivers and Inhibitors
7. Current Players in Indian VAS Market
7.1 Profile of select VAS companies
7.1.1 OnMobile Global Limited
7.1.2 Tanla Solutions Limited
7.2 List of players in Indian VAS Market
8. Future Trends

List of Exhibits