NOVONOUS specializes in Market Research and Knowledge Management.

Analysis of M&A Scenario in Indian E-Commerce Market

The Indian E-Commerce sector is an extremely high-growth market. Although India did have the presence of job portals and matrimonial sites since 1996-97, the real heyday of the sector came in 2005-06 with the entry of online travel agencies like Makemytrip and This early entry has given E-Travel a market share of 71% today in E-Commerce.
Analysis of M&A Scenario in Indian E-Commerce Market

Business Opportunity in Ethnic Fast Food Industry – Goli Vadapav No.1


The fast food industry in India has evolved with the changing lifestyles of the young Indian population. The sheer variety of gastronomic preferences across the regions, hereditary or acquired, has brought about different modules across the country. It may take some time for the local enterprise to mature to the level of international players in the field.